Cabbage and Taylor

Nurturing growth through modern edutainment

Synopsis

Four years prior, Cabbage and Tyler emerged as a charming new player in the bustling children's brand marketplace. Unexpectedly blossoming into an international phenomenon, this brand now enjoys widespread acclaim across Asia and Europe, captivating an ever-growing legion of fans every day.

Despite the fierce compettition that leaves scant room for newcomers, our endearing Cabbage and Tyler series stands out. Our brands's timely designs, rich character depth, and the capacity to resonate with parents make it a companion for children's formative years -- marking it as one of the pioneering international children's brands originating from Taiwan.

Strategy

Recognizing the evolving needs of parents and educators was pivotal in an ever-changing world.

Our strategy was crafted to weave in-depth narratives with characters who embody the day-to-day challenges familiar to adults and children alike.

With timeless designs and universal stories, we've concentrated on themes of love, friendship, diversity, and environmental stewardship. Our mission was to not only entertain but also instill fundamental values of love, kindness, and understanding in the formative years of childhood.

Design

In designing Cabbage and Tyler, we mticulously chose our color palettes to resonate with young minds during their early learning years.

Leveraging the subtle nuances of color psychology and simplified graphics, we created a visual language tailored for our youngest audience.

Our characters serve as reflections of real children, ensuring that each story forges a deep and personal connection with our audience and their families