Holsem

一鳴驚人的品牌新星

專案概述

客戶希望創立一個主打健康、半有機雞肉的全新品牌，這意味著品牌需要從零開始打造。

由於受限於行銷團隊規模精簡，且需要在一年內達成目標，金豐盛食品委託薩巴卡瑪執行這項關鍵任務。
本案例完美展現了如何在短時間內，透過整合線上線下平台和多元傳播方式的整合行銷策略，快速建立品牌價值。

策略規劃

我們的策略核心在於為舒康雞建立清晰的品牌定位和市場識別度，並應對以下兩大挑戰：

需在三個月內完成品牌建置，以參加台北國際食品展，並且塑造產品獨特的個性與吸引人的形象，快速引發市場關注。

設計理念

為了讓客戶在起步階段便能脫穎而出，薩巴卡瑪創造了「舒康雞」(Holsem)這個品牌名稱，以呼應其「健康」(wholesome)理念。

This would make the brand more memorable and easily recognizable, as well as presenting a friendly and engaging face to clients.

As part of the project, Subkarma not only created the name and logo for Holsem, we also designed the website, tradeshow booth, food truck, packaging, posters, carrier bags, mascot outfit and many more marketing materials.

One of the most remarkable design items that Subkarma delivered during this project was a series of filmed episodes starring Holsem’s chicken family.

Each episode required filming on set with real chicken; a challenge that we had never faced before!

設計理念

專案成果

In order to gain maximum attention for the Holsem brand, Subkarma created a number of online campaigns prior to the Taipei foodshow to generate participation and online sharing. Supported by Line activities and other competitions, Subkarma was able to very quickly reach a whole generation of internet Savvy young consumers and their families.

Subkarma also managed Holsem’s tradeshow design and strategy, which includes speeches and cooking demonstrations at the booth with famous TLC cooking show host.