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Renouvo

The compostable revolution with biomass innovation

renouvo logo

Synopsis

Renouvo emerged as a team committed to revolutionizing sustainability, crafting a portfolio of 100% compostable products ranging from straws to tableware.

Their quest is to create items essential for today's eco-conscious lifestyle, transforming agricultural waste into innovative materials. Their daily operations are a testament to inspiring a greener change, inviting consumers and partners alike to be a part of a significant, purposeful movement.

Strategy

Renouvo's pioneering efforts have placed them amongst Taiwan's sustainability vanguards, implementing a net zero carbon footprint. With over two decades of expertise in biomass materials, they lead the charge in the Green Revolution.

Renouvo, a brand established by JuTian Cleantech Co., Ltd., upholds 'reuse of waste' as its mantra, championing the circular economy and propelling the world towards the United Nations' Sustainable Development Goals.

renouvo taiwan brand strategy

Design

In creating Renouvo's brand identity, we encapsulated the spirit of their mission: a fresh, green, modern presence tailored for the European market.

The visual language we designed—a harmony of color, form, and environmentally friendly packaging—reflects a brand that's both contemporary and timeless. The identity not only speaks to the eco-conscious consumer but also stands as a beacon of sustainability in the marketplace.

Results

Today, Renouvo is not only a symbol of innovation in Taiwan but is also laying roots in the European market.

As they branch out, their influence in reducing disposable plastic use is significant, having helped companies eliminate 400 million plastic items and enabling supermarkets to cut down on millions of disposable cups annually.

Renouvo stands as a transformative force, redefining industry standards and guiding global supply chains towards a greener, more sustainable future.

renouvo straw package

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