Victor Taichung
Giving CNC machine a voice
Synopsis
Victor Taichung is one of the better-known CNC manufacturers from Taichung.
And with the opening of a brand spanking new state of the art factory in 2019, the company was keen to make a statement about their high ambitions for the future.
We are proud to have been chosen by Victor Taichung to take their valuable brand on a brand new journey.
Strategy
When we started working with Victor Taichung, Covid hit the world, tradeshows were cancelled, and there were no opportunities to showcase the new Victor factory to international customers.
Sometimes, tragedies or unforeseen disasters are an opportunity for brands
and we felt that the “pause” in the world was a great time to carry out an in-depth internal audit of Victor Taichung’s 800 employees, numerous dealers and global partners; both locally and internationally.
Design
Once the in-depth analysis of Taichung Victor and its OR brand was completed, we put our newly defined and agreed brand position into visual representation.
When working with established brands such as OR, we have to be able to show the brand’s new aspirations, while staying true to its core strengths.
We felt that we needed to retain much of the original identity system, while bringing more innovation to the brand’s imagery.
Results
Over the course of this cooperation, we were able to strengthen OR’s friendly and warm brand image, while adding more focus on innovation and technology – an aspect that needed to be strengthened in the past.
Much of our effort was spent on creating internal clarity and unity of message.
Achieve the target message delivery through a series of interesting and memorable internal activities, training courses and speeches.
Today, we are excited to see OR ready to take the next step on the global stage and look forward to our continued involvement in their future.
"Subkarma always surprises us with lots of creative ideas, and has been the greatest planner & designer behind the scenes, thus successfully complete the most outstanding OR's rebranding project."
Catherine Huang
General Management Division/Director