Wanshen
Cultivating freshness from tradition to innovation
Synopsis
From modest beginnings, Wanshen sprouted as a fourth-generation family enterprise devoted to mushroom agriculture in Taiwan. What started as a traditional mushroom grower has blossomed into a sophisticated operation, leading the industry as an advanced producer and distributor of mushrooms and fungi. Despite its grand scale today, Wanshen’s operations and contributions were once a tale untold to the wider audience.
Strategy
Our approach was to cultivate clarity and understanding for Wanshen’s brand.
By reimagining the brand around the core concept of ‘Delivering Freshness,’ we highlighted their commitment across all facets of the business—cultivating, harvesting, preserving, and distributing. This strategic rebrand focused on elucidating Wanshen’s complete farm-to-table journey, ensuring every interaction with the brand was as fresh as their produce.
Design
The reinvention of Wanshen's brand identity was pivotal to embodying their renewed ethos.
From a vibrant new logo to fresh packaging designs, promotional materials, and an invigorated digital presence, every element was infused with youth, vitality, and the essence of freshness. Our design narrative brought Wanshen's dedication to quality and swift delivery into sharp focus, propelling the brand into the B2C market with confidence.
Results
Today, Wanshen stands tall as a beacon of dynamism and progressive thinking in the agricultural sector. The brand, now a household name, is synonymous with freshness, quality, and innovation.
With eye-catching packaging, robust online engagement, and a burgeoning reputation, Wanshen is not just delivering produce but also sowing the seeds for a verdant future in the consumer marketplace.
