Cabbage and Tyler
Nurturing growth through modern edutainment
Synopsis
Four years prior, Cabbage and Tyler as a charming new player in the bustling children’s brand marketplace. Unexpectedly blossoming into an international phenomenon, this brand now enjoys widespread acclaim across Asia and Europe, captivating an ever-growing legion of fans every day.
Despite the fierce competition that leaves scant room for newcomers, our endearing Cabbage and Tyler series stands out. Our brand’s timely designs, rich character depth, and the capacity to resonate with parents make it a companion for children’s formative years–marking it as one of the pioneering international children’s brands originating from Taiwan.
Strategy
Recognizing the evolving needs of parents and educators was pivotal in an ever-changing world.
Our strategy was crafted to weave in-depth narratives with characters who embody the day-to-day challenges familiar to adults and children alike
With timeless designs and universal stories, we’ve concentrated on themes of love, friendship, diversity, and environmental stewardship. Our mission was to not only entertain but also instill fundamental values of love, kindness, and understanding in the formative years of childhood
Design
In designing Cabbage and Tyler, we meticulously chose our colour palettes to resonate with young minds during their early learning years.
Leveraging the subtle nuances of colour psychology and simplified graphics, we created a visual language tailored for our younges audience
Our characters serve as reflections of real children, ensuring that each story forges a deep and personal connection with our audience and their families
Results
Today, the Cabbage and Tyler brand forges new paths in the marketplace, adopting innovative technology while maintaining a child-centric ethos.
Their expansion into new markets and media channels has solidified Cabbage and Tyler as a formidable force in children’s entertainment.
Securing its place as one of the most beloved brands to emerge in recent years!
